Position Details: Trade Marketing Specialist
| Location: | Pasig City, Metro Manila |
| Openings: | 1 |
| Salary Range: |
Description:
Key responsibilities:
- Drive brand awareness within the retail space (in-store and online)
- Develop impactful brand experiences and executions – engaging with consumers and innovating the shopping experience across digital and physical touch-points
- Work closely with the sales team to create and manage dealer trade marketing plans and Marketing Initiative records
- Support sell-ins with campaign-related marketing initiatives such as in-store installations and digital campaigns, shop windows or fairs
- Evaluate and optimize marketing initiatives based on their generated data
- Ensure right representation through planograms and identification of Must Have SKUs necessary per channel per category
- Increase success rate of promotions and brand perception (footfall, conversion rates, loyalty programs)
- Category management per brand that will help achieve set target by the company in line with its goal and objectives
- Management of trade spends versus per activity and overall sales
- Collect and disseminate Best Practice for profitable Trade Marketing activities
Qualifications:
- A graduate of a 4 year business or related course.
- 2 to 3 years experience in a relevant industry: fast-moving consumer-goods, marketing or merchandising
Skills required:
- Analytical - ability to analyze large amounts of data
- Top rate commercial acumen
- Category Management Skills
- Strong range management: Harmonization and rationalization
- MS Excel and Powerpoint competent
- Flexible in work, can execute work beyond role
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